G2 Esports lands high profile investors, in new funding round
G2 Esports just announced that they’ve partnered up with some pretty iconic people in a new funding round. The organisation has attracted the attention of icons like Barcelona FC starting midfielder André Gomes, Eric Mindich’s Everblue Management, MACRO Ventures, and Marc Lemann of Go4It, among others.
G2 Esports has brought in iconic people within their field for this initial investment draft, aiming to use the people to promote the brand’s recognition, as well as draw on their new investor’s experience within their fields. Backgrounds include professional athletes, capital investments managers from both the west and Brazil, and more. According to the statement, the key figures this time around are:
André Gomes: currently a starting midfielder for Barcelona FC: One of the top football-players in the world, and an international celebrity.
Eric Mindich through his family office, Everblue Management LLC: Eric Mindich became the youngest partner in the history of Goldman Sachs at the age of 27, and later founded Eton Park Capital Management, a global investment firm that had peak assets under management of $14 billion.
MACRO Ventures: MACRO Ventures sits at the intersection of Hollywood and Silicon Valley and leverages its deep relationships to artists, entrepreneurs, investors and executives to drive extraordinary value to its portfolio companies.
Marc Lemann of Go4It: Founder of Go4It, a Brazilian-based sports investment firm and media agency.
Asked about the partnership, André Gomes said:
“In this increasingly digital world, I see tremendous potential in esports. Carlos’s vast experience as a successful player, entertainer and successful team owner combined with G2’s impressive track record makes this investment a perfect fit. Esports is the next generation of sports and League of Legends is its cornerstone. I couldn’t be more thrilled to invest in and partner with G2 Esports,”
It’s a big move for G2 Esports, and an interesting one. Europe isn’t getting franchising anytime soon, but it looks like this isn’t stopping some teams from branching out and attempting to become the defacto organisations within the scenes. G2 have grown in short time to become one of the biggest esports organisations in the world, and it doesn’t look like they’re done yet.
“With this group, we are confident that we can continue on our growth path, build world-class teams and create cutting-edge content. G2 is thrilled to bring partners on board that are both passionate about esports and committed to our global growth on board,”